Search Engine Marketing Details
The Search Engine Optimization Platinum package includes all the promotion services you need to successfully promote your Web site. By submitting your Web site to this 1-year promotion you will have experienced technicians working to create a complete search engine placement strategy that will bring you traffic through technology.
Search Engine placement is an effective way to generate web site traffic and enjoy a substantial competitive advantage over Paid Search Engine advertising. On average, online consumers choose natural search listings 60% of the time, as compared to the 40% who choose paid search results. Online consumers know that obtaining a high natural listing on your part ensures that you are giving them the most relevant information when they search for keywords related to their inquiries.
Keywords: A professionally trained technician is assigned to your account to help you choose the 20 keyword phrases that best reflect the main focus of your site. Keyword research enables you to tap into untouched market segments and get the most money for your marketing dollars spent.
Title Tags: We create custom title tags to give search engine spiders the best reflection of what your site represents to online consumers. Having relevant titles is the first step to ensuring that your web site gets found based on keyword inquiries on the major search engines like Google and Yahoo.
Meta Tags: We arrange the Meta tags on your website to maximize visibility and placement. A Meta tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, Meta tags do not affect how the page is displayed. Instead, they provide coded information analyzed by the search engines when building their indexes. Some search engines will display this information in their search results and can be beneficial to aiding your click through rates; leading to more sales!
Directory Submissions: We manually submit your site to Web directories such as The Open Directory Project. We do not manually submit to spider-based search engines because recent studies indicate that these types of search engines give preference to sites their spiders find through links. Since submission to spider-based search engines can actually hurt your ranking we create link popularity for you and then allow the spiders to find your site through those links. It generally takes around eight weeks for the search engine spiders to find and incorporate sites into their database.
Link Popularity: Link popularity is the total number of Web sites that link to your site. Since many search engines now use link popularity in their rankings, we employ link building strategies such as reciprocal link relationships with related businesses.
Press Release Optimization/Distribution: Our press release optimization and distribution services allow us to get your web site optimal back links from credible news hubs and sites that are theme based. News release submissions have been around for a while, but, marketing companies have failed to fully optimize their submissions to ensure the greatest online exposure. Relevant news releases are picked up by hundreds of media channels and are delivered directly to journalists all across the United States. On average, each release we push through our marketing network receives between twenty to eighty thousand impressions (reads). The end result: your products and services will be found across the internet.
Monthly Reports: You can track your Web site's progress and keyword
positioning with our monthly reports.
