Search Engine Optimization
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of enhancing ones Website in an attempt to give major search engines the best depiction of the content that resides on that site. Enhancements are made to the site in an attempt to create a better user experience for all online viewers as well as search engine spiders. SEO is the best practice for gaining online traffic, brand awareness, and acquiring clients via the Internet.
The general time-frame to see full results of SEO work is between 9-12 months; search engines make updates to their databases throughout each year and increase or decrease keyword rankings for Web sites based on keyword relevancy factors they deem important. In addition, the rate at which one's site responds to Search Engine Optimization is directly related to the domain age and competition for certain targeted keywords among the search engines.
SEO will greatly increase your Website's online presence and consumer acquisition efforts. SEO is paramount to ascertaining better search engine rankings!
Wehrenberg Design Company offers a wide selection of SEO services that will be discussed in more detail in the following paragraphs. But first, we would like to let you know how the top three search engines (Google, Yahoo, and MSN (i.e., bing)) deem Websites relevant from a keyword standpoint.
How do the Major Search Engines Work?
Google:
Google takes an empirical view of the linking structure of the Web and rates pages based on which pages from others online link to them (called back-links). In order to get the best ranking in Google, one must have a high PageRank. Websites are given a PageRank based on their content and link popularity which stems from a large number of high quality links pointing to their site. Well-written, optimized content will also help you in the long run because other Website owners will link back to your content in order to make it available to their users.
Yahoo:
Yahoo primarily bases their search results on the type and the amount of content and links one has on and to their Website. It is paramount to get good content on your site as well as links from third party sites to yours if you want this search engine to recognize your site as an industry authority.
With the information mentioned previously, it is evident that in order to get good rankings from Google and Yahoo you must have great content on your site and get as many high-quality, one-way back-links as possible.
MSN (bing):
MSN has an algorithm that takes into account on-site SEO factors like the amount of content a Web site has as well as off-site factors like the number of links pointing to the sites they are reviewing. MSN recently re-branded itself as "bing". Through this re-branding process, MSN (bing) attempts to compete more heavily with Google and Yahoo through both the overall layout of bing's search query page as well as the way that they rank web sites. MSN (bing) is attempting to provide more accurate results to their consumers by more effectively taking into account on-site and off-site SEO factors; this is one of the many reasons why a comprehensive strategy like this is recommended. Although this search engine takes into consideration many factors similar to Google and Yahoo, their search results still have not proven to be as accurate as the top two players in the search industry. However, time will tell as the re-branding fully takes effect.
Market To Your Existing Customers
You have two major competitors in Internet marketing. The first that come to mind are others selling the same things you are — your direct competitors.
They are, of course, competing with you in the marketplace for sales. But in Internet marketing, your most difficult competitor is the Web itself and the unbelievable clutter of the number of Websites on the Internet.
Surprisingly, this means that the Web itself competes against you – affects your sales. While it may be an indirect competitor, it is definitely in competition for your prospect's attention.
The Web is growing like wildfire. Google reports there are more than one trillion unique URLs on the Web. And the numbers of individual Web pages are growing by several billion per day. Yes, Billions with a B. Unbelievable isn't it?
It's true that most of the Websites are junk. But they are clutter, and clutter is your most formidable competition in the Internet environment.
You must cut through the clutter because you are competing for every online eyeball and mouse click.
Search Engine Marketing begins with Optimization of your Website — a process of making your Website easy to find on the Internet. We offer to fully develop the various means and ways that create search engine recognition of your Website.
Once the many search engines recognize your Website, it will progress to the upper levels of all search engine listings – to rise and stand out from all the online clutter.
No matter what you're selling, it's a critical first step. And we do it very well.
Marketing Means Analyzing Your Visitors.
This is where you learn the hard facts about your visitors, and make the adjustments to the overall appeal of your Website.
We offer several methods for doing this. From basic analytics of measuring visitor traffic to your Website to information about how visitors arrived at your site (a link, a search, a referral, a directory, etc.) to analyzing what parts of each page or screen your visitors spend the most time viewing. We can even show you what headlines and text and what pictures they looked at while visiting. Pretty amazing, but very important for gaining a deeper understanding of why your visitors came to your Website and what was important to them. If you don't know as much as your visitors know, then you are in the dark about your primary market need.
Directories, Commerce Junctions, Article Marketing and Blogs are a few of the many ways to expose your Website to your prospects for little to no cost. In addition to Search Engine Optimization so prospects can find you by search inquiries, your Website must be exposed to people who may not realize that such a product as yours even exists. We can help you develop a constant feed of new potential customers in very targeted, controllable and efficient ways.
Contact us today to get a no-obligation quote for your Search Engine Optimization project.
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